Case Study 01

Interior Amore

An AI-powered paint colour visualiser — test any colour in your room before you pick up a brush.

14-Day BuildProduction-Ready
14
Days to Launch
10,000+
Paint Colours Indexed
2
Revenue Tiers at Launch

Why this project. Why now.

The brief was simple: kill the tester pot. Every year homeowners waste hundreds of pounds daubing swatches on walls, waiting for them to dry, and still getting it wrong. The founder wanted to build the tool that let anyone see exactly how a paint colour would look in their real room — instantly, photorealistically, and for a fraction of the cost of a pot.

Where the complexity lived.

The challenge was two-fold: the AI rendering pipeline needed to be fast enough to feel magical (under 30 seconds), and the colour library needed to be comprehensive enough that users could find the exact shade they were already considering. We indexed 10,000+ colours from every major brand — Farrow & Ball, Dulux, Sherwin-Williams, Benjamin Moore, Valspar, Behr, and Lick — and built a credit-based model that let anyone try it free.

The core product, in four capabilities.

AI Colour Visualiser

Upload a photo of any room and apply any paint colour with photorealistic AI rendering in under 30 seconds.

10,000+ Colour Library

Every colour from Farrow & Ball, Dulux, Sherwin-Williams, Benjamin Moore, Valspar, Behr, and Lick — all searchable and browsable.

Credit System & Payments

Try your first render free. Buy credits à la carte via Stripe — no subscription required, no commitment.

B2B Professional Portal

A dedicated subscription tier for interior designers and estate agents: bulk renders, client project management, and branded exports.

Seven days. Every one accounted for.

We run a structured sprint across seven days. Each phase is deliberate — no wasted motion, no scope creep, no surprises at the end.

Days 1–2
Architecture & AI Pipeline

Defined the image processing pipeline end-to-end. Chose the AI rendering approach, set up the Next.js + DynamoDB stack, and wired the Vercel deployment infrastructure.

Days 3–5
Core Visualiser

Image upload with client-side compression, colour selection UI, and the AI rendering pipeline. First photorealistic results rendered on day 5.

Days 6–8
Colour Library

Scraped, normalised, and indexed 10,000+ colours from seven major paint brands. Built the browsable colour library with search, brand filtering, and direct-to-visualiser flow.

Days 9–11
Auth, Credits & Stripe

Auth0 authentication, credit wallet system, Stripe checkout and webhook handling. Free-first model with pay-per-render top-ups.

Days 12–13
B2B Professional Portal

Separate professional onboarding, subscription billing via Stripe, project management dashboard, and client-facing sharing links.

Day 14
QA & Deployment

End-to-end testing across the render pipeline, payment flows, and B2B portal. Deployed to production with SEO foundations and Tech Due Diligence documentation.

What happened after we shipped.

Interior Amore launched as a fully production-ready product with a consumer credit model and a B2B subscription tier live on day one. The colour library covered every major brand a UK or US homeowner would consider. A companion iOS app followed shortly after the web launch.

Next.jsDynamoDBStripeAuth0OpenAIVercelAWS S3

Your product could be next.

We take one project at a time — full attention, senior-level build, delivered in seven days. If you have an idea worth shipping, let’s talk.

The £299 scoping session is credited in full if you proceed. We confirm fit within 24 hours.